In crafting a new brand identity for SDG Champion and SDG Week, our challenge was to seamlessly integrate it with their existing identity, while aligning with the Government of Ireland guidelines. Despite this complexity, our design approach successfully forged a distinctive visual identity that celebrated sustainability and global goals. Meticulous attention to detail allowed us to create a brand persona that not only complemented SDG Champion's current image but also adhered seamlessly to the broader visual language mandated by the Government of Ireland. This project exemplifies our ability to navigate intricate design challenges with a commitment to creativity, coherence, and compliance